Kajian Mediatisasi Pada Penggunaan Aplikasi C.AI sebagai Media “Curhat”. (A Study On The Mediatization Of The Use The C.Ai App As Platfrom For “Venting”).

Tuwankotta, Joy kezia Oktaria (2026) Kajian Mediatisasi Pada Penggunaan Aplikasi C.AI sebagai Media “Curhat”. (A Study On The Mediatization Of The Use The C.Ai App As Platfrom For “Venting”). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The development of artificial intelligence (AI) has introduced new forms of interpersonal communication, one of which is through the Character ai (c.ai) app. This app is not only used as a form of entertainment but is also utilized by users as a space to express their feelings, emotions, and personal experiences. This phenomenon indicates a process of mediatization, namely changes in communication practices influenced by the presence of digital media. This study aims to describe the process of mediatization in the use of Character ai (c.ai) as a platform for emotional venting among young adult users. This study employs a descriptive qualitative approach using Alfred Schutz’s phenomenological method. The research subjects consist of two active users of Character ai (c.ai) aged 22. Data were collected through in-depth interviews and documentation, then analysed using data reduction, categorization, data presentation, and conclusion-drawing techniques. The research analysis utilized the four dimensions of mediatization proposed by Mazzoleni and Schulz extension, substitution, amalgamation, and accommodation and was supported by theories of self-disclosure, communication privacy management, and parasocial interaction. Research findings indicate that Character ai (c.ai) expands users’ ability to engage in self-disclosure through a communication space perceived as safe and free from judgment (extension). The app is also beginning to replace some of the functions of human confidants because it is accessible at any time and provides quick responses (substitution). Furthermore, the use of Character ai (c.ai) has become integrated into users’ daily activities, particularly when they experience emotional distress or loneliness (amalgamation). Users also adapt their communication styles and construct specific narratives to elicit the desired emotional responses from the AI (accommodation). Research findings indicate that Character ai (c.ai) does not entirely replace interpersonal communication with humans, but has become an important alternative in fulfilling users’ emotional needs and self-disclosure in the digital age.

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