Sabela, Intan Novita Dwi (2026) Analisis Isi Konten Promosi Destinasi Wisata Alam Dan Wisata Sejarah Pada Akun Tiktok @wisatamojokerto dan @mojokertojalanjalan. (Content Analysis of Natural and Historical Tourism Destination Promotions on the TikTok Accounts @wisatamojokerto and @mojokertojalanjalan). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
The evolution of digital technology has transformed tourism promotion, with TikTok content creators now actively shaping the image of regional tourist destinations. This study addresses the distinct differences between natural tourist sites which emphasize visual beauty and historical sites, which require strong educational narratives. The research analyzes how promotional content for natural and historical destinations is packaged on two informal tourism focused accounts in Mojokerto: @wisatamojokerto and @mojokertojalanjalan. The objective is to identify, distinguish, and analyze the messaging styles and audience engagement levels generated by these accounts. To categorize this phenomenon, the study employs Marshall McLuhan’s (1960) Media Ecology theory, specifically the concepts of "Hot Media" and "Cold Media." A qualitative descriptive approach utilizing Content Analysis was adopted. The study’s units of observation comprise eight short videos uploaded to both accounts between 2024 and 2025. Primary data were gathered through direct observation and the recording of digital documents (via screenshots), focusing on four key elements: narrative structure, visual presentation, audio components, and audience interaction metrics (likes, comments, shares, and saves). The findings reveal that natural tourism content is generally presented as "Hot Media," featuring captivating visuals and comprehensive information that elicit high audience participation and peak interaction levels. Conversely, historical tourism content functions as "Cold Media" often due to technical limitations or information ambiguity thereby prompting active audience engagement and transforming the comments section into a two-way discussion space.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Content Analysis, Audience Engagement, Media Ecology, Mojokerto Tourism, TikTok. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152200398 Intan Novita Dwi Sabela |
| Date Deposited: | 05 Nov 2026 02:44 |
| Last Modified: | 05 Nov 2026 02:44 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/47401 |
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