Strategi Pengelolaan Konten Aktivitas Mendaki dalam Micro Influencer di akun instagram @firanabilaamalia. (Content Management Strategy for Hiking Activities in Micro Influencer on the Instagram account @firanabilaamalia)

Hilmi, Nazhari Dhiyaul (2026) Strategi Pengelolaan Konten Aktivitas Mendaki dalam Micro Influencer di akun instagram @firanabilaamalia. (Content Management Strategy for Hiking Activities in Micro Influencer on the Instagram account @firanabilaamalia). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study discusses the content management strategy of hiking activities on the Instagram account @firanabilaamalia as a micro influencer. The focus of this research is to analyze how hiking experiences are transformed into digital content that is informative, engaging, authentic, and interactive through Instagram. This study uses a descriptive qualitative approach with data collected through in-depth interviews, observation, documentation, and literature study. The analyzed data include Instagram content such as Reels, Stories, Carousel posts, photos, captions, on-screen text, music, hashtags, and audience interactions, including comments, likes, views, shares, saves, direct messages, polls, and Q&A. The analysis applies Regina Luttrell’s Circular Model of SoMe, which consists of four stages: Share, Optimize, Manage, and Engage. The findings show that @firanabilaamalia manages hiking content through an integrated and circular process. The Share stage is reflected in the chronological, informative, and personal sharing of hiking experiences. The Optimize stage appears through the selection of visuals, captions, music, camera angles, text, and storytelling flow that strengthen educational messages. The Manage stage is carried out by organizing content flow to remain consistent, relevant, and easy for the audience to understand. Meanwhile, the Engage stage is built through two-way interaction, social closeness, humor, spontaneity, and responses to comments and direct messages. Therefore, hiking content on the @firanabilaamalia Instagram account does not merely function as travel documentation, but also serves as a form of digital communication that builds an educational, visual, personal, and interactive audience experience.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	content management, hiking activities, micro influencer, Instagram, The Circular Model of SoMe
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User:	1152200314 Nazhari Dhiyaul Hilmi
Date Deposited:	12 Nov 2026 04:17
Last Modified:	12 Nov 2026 04:17
URI:	http://repository.untag-sby.ac.id/id/eprint/47139

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