Dinamika Gender dalam Praktik Public Relations (Studi Kasus PAL Indonesia). (Gender Dynamics in Public Relations Practice (Case Study of PAL Indonesia)).

Nurani, Nabila Kartika (2026) Dinamika Gender dalam Praktik Public Relations (Studi Kasus PAL Indonesia). (Gender Dynamics in Public Relations Practice (Case Study of PAL Indonesia)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The purpose of this study is to analyze gender dynamics in Public Relations practices at PAL Indonesia, specifically within the Corporate Communications Department. This study focuses on how organizational communication, employee relationships, and the division of work roles shape gender dynamics within the context of the maritime defense industry, which has long been known for its masculine work culture. This research was conducted to understand how men and women perform their professional roles in Public Relations activities and how gender constructions influence communication practices within the corporate environment. The method used in this study is an exploratory qualitative approach employing a case study methodology. Data were collected through participant observation, in-depth interviews, Focus Group Discussions (FGD), and documentation of both male and female Public Relations practitioners at PAL Indonesia. The collected data were then analyzed using the Miles and Huberman interactive model, which includes the stages of data reduction, data presentation, and drawing conclusions. This study also found that gender stereotypes still influence perceptions of work capabilities and task distribution within the Public Relations environment. However, these stereotypes do not directly limit women’s participation or involvement in various corporate communication activities. Women still have opportunities to engage in technical work and strategic activities if they possess the appropriate skills and experience. If the results of this study are linked to the concept of gender stereotypes, It can be concluded that gender dynamics in Public Relations practices at PAL Indonesia are shaped by the interaction between organizational communication, the work culture of the strategic industry, employee relations, and the social constructions of gender that develop within the workplace. Although a masculine culture remains a characteristic of the maritime defense industry, Public Relations practices at PAL Indonesia demonstrate progress toward a more inclusive work environment that provides relatively equal opportunities for men and women. Finally, the findings of this study are expected to contribute to the development of research on organizational communication, Public relations, and gender studies, particularly in the context of strategic industrial companies in Indonesia. Keywords: Gender Dynamics, Public relations, Organizational Communication, Employee Relations, PAL Indonesia.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Dinamika Gender, Public relations, Komunikasi Organisasi, employee relations, PAL Indonesia.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User:	1152200395 Nabila Kartika Nurani
Date Deposited:	02 Nov 2026 05:04
Last Modified:	09 Nov 2026 02:23
URI:	http://repository.untag-sby.ac.id/id/eprint/46780

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