Penggunaan Media Sosial Instagram @bkkksjatiminklusi sebagai Media Kampanye Inklusivitas. (The Use of Instagram Social Media @bkkksjatiminklusi as an Inclusivity Campaign Media).

Dewi, Citra Wulan Dari (2026) Penggunaan Media Sosial Instagram @bkkksjatiminklusi sebagai Media Kampanye Inklusivitas. (The Use of Instagram Social Media @bkkksjatiminklusi as an Inclusivity Campaign Media). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study aims to describe the use of the Instagram account @bkkksjatiminklusi as a platform for the East Java BK3S’s inclusivity campaign. This study employs a descriptive qualitative method based on Everett M. Rogers’ Theory of Information Dissemination, focusing on the knowledge and persuasion stages. Data collection techniques included interviews, observations, and documentation of social media managers, BK3S administrators, and the disability community involved in the inclusivity campaign activities. The results indicate that Instagram is used as a medium for disseminating information, publicizing social activities, and promoting inclusivity through photos, Reels, and educational captions. The use of visuals, communicative language, and storytelling is considered effective in raising public awareness, fostering empathy, and shifting public perceptions of people with disabilities toward a more positive outlook. Additionally, people with disabilities are actively involved in various inclusivity campaign activities, both as participants and as organizers of social events. The use of Instagram is seen as a way to expand the reach of information, foster interaction with the public, and support the creation of a more inclusive social environment for people with disabilities.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Instagram, Social Campaigns, Inclusivity
Subjects:	H Social Sciences > HN Social history and conditions. Social problems. Social reform
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User:	1152200195 Dewi Citra Wulan Dari
Date Deposited:	03 Nov 2026 06:17
Last Modified:	09 Nov 2026 01:45
URI:	http://repository.untag-sby.ac.id/id/eprint/46405

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