Fitur Dua Centang Biru (Read Receipt) WhatsApp: Upaya Negosiasi Profesionalisme Dan Transparansi Pada Karyawan Burger King Surabaya. (The WhatsApp Read Receipt Feature: A Negotiation of Professionalism and Transparency Among Burger King Employees in Surabaya).

Dewi, Dinda Citra (2026) Fitur Dua Centang Biru (Read Receipt) WhatsApp: Upaya Negosiasi Profesionalisme Dan Transparansi Pada Karyawan Burger King Surabaya. (The WhatsApp Read Receipt Feature: A Negotiation of Professionalism and Transparency Among Burger King Employees in Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This research is motivated by the shifting function of social media in the workplace, where technical features such as the WhatsApp "read receipt" (double blue ticks) have mutated into instruments of organizational surveillance. This study aims to describe and analyze in depth the subjective experiences of employees in interpreting this feature as a form of negotiation between demands for work transparency and privacy protection. A qualitative method with Alfred Schutz’s phenomenological approach was employed to uncover the essence of the informants' lived experiences through data gathered via in-depth interviews. Data analysis was conducted using the Epoch (Bracketing) technique to maintain the objectivity of the findings from researcher bias. The results reveal a clear clash of contradictory social constructions regarding the meaning of the read receipt feature between management and the employee group at the Burger King outlet in Surabaya. Management subjectively constructs the feature as an essential instrument to enforce work transparency and measure employee professionalism based on message responsiveness outside working hours. Conversely, the employee group (ranging from Leaders to Part-Timers) interprets the double blue ticks as an invasive tool of structural control that threatens their personal boundaries (boundary work), particularly when work instructions are sent massively outside official working schedules. These negotiation efforts do not occur through an equal space for verbal communication; instead, they shift into a defensive, circular cycle of action and reaction. Continuous verbal reprimands from management eventually crystallize into an objective reality that generates discomfort among employees. In response, workers tactically engage in technological resistance by disabling the read receipt feature to secure their right to rest. This act of sabotage against management's control radar triggers further reprimands from superiors, causing the communication process to hit a deadlock and fail to achieve social agreement (closure). This study concludes that a minor feature like WhatsApp's read receipt is no longer just a technical coordination tool, but has mutated into an arena of contested meaning and a trigger for endless circular interpersonal conflicts within the organization.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Read Receipt, Professionalism, Transparency.
Subjects:	H Social Sciences > HM Sociology
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User:	1152200001 Dinda Citra Dewi
Date Deposited:	02 Nov 2026 06:41
Last Modified:	09 Nov 2026 02:08
URI:	http://repository.untag-sby.ac.id/id/eprint/46242

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