Putri, Tanaya Kirana (2026) Pengelolaan Content Akun Instagram @sahabat_gempita dalam Memperkenalkan Komunitas Disabilitas. (Content Management of the @sahabat_gempita Instagram Account in Introducing the Disability Community). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This study examines content management on the @sahabat_gempita Instagram account as a digital communication medium to introduce the disability community to the public. The study utilizes Regina Luttrell's Circular Model of SoMe theory, which includes the stages of share, optimize, manage, and engage. The method used is descriptive qualitative research with a case study approach through interviews, observation, documentation, and literature review.The results show that the @sahabat_gempita Instagram account has implemented the share, optimize, manage, and engage stages in its content management. The uploaded content contains information, education, and documentation of activities for people with disabilities, which can increase audience interaction and broaden public understanding of the importance of an inclusive attitude towards people with disabilities. Although it does not yet have a fully structured content management, the use of Instagram has proven to help the community introduce its activities and social values to the wider public.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Content Management, Instagram, Circular Model of Some, Disability Community. |
| Subjects: | H Social Sciences > HM Sociology |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152200114 Tanaya Kirana Putri |
| Date Deposited: | 09 Jul 2026 04:47 |
| Last Modified: | 28 Aug 2026 04:44 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/46095 |
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