Pegaruh Social Media Marketing, Brand Trust, Dan Brand Image Terhadap Kepuasan Konsumen Superindo Cabang Satelit Utara. (The Influence of Social Media Marketing, Brand Trust, and Brand Image on Consumer Satisfaction at Superindo North Satellite Branch).

Febryanti, Amelia (2025) Pegaruh Social Media Marketing, Brand Trust, Dan Brand Image Terhadap Kepuasan Konsumen Superindo Cabang Satelit Utara. (The Influence of Social Media Marketing, Brand Trust, and Brand Image on Consumer Satisfaction at Superindo North Satellite Branch). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Social Media Marketing, Brand Trust, dan Brand Image terhadap Kepuasan Konsumen Superindo Cabang Satelit Utara. Latar belakang penelitian berangkat dari meningkatnya persaingan ritel modern yang menuntut perusahaan untuk memaksimalkan pemasaran digital, memperkuat kepercayaan pelanggan, serta membangun citra merek yang positif guna mempertahankan konsumen. Pendekatan penelitian menggunakan metode kuantitatif dengan penyebaran kuesioner kepada 100 responden yang merupakan konsumen Superindo Satelit Utara. Analisis data dilakukan menggunakan regresi linear berganda, uji validitas, reliabilitas, serta uji asumsi klasik. Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh positif dan signifikan terhadap kepuasan konsumen, Brand Trust berpengaruh signifikan terhadap kepuasan konsumen, dan Brand Image memiliki pengaruh paling dominan dan signifikan. Secara simultan, ketiga variabel berpengaruh signifikan terhadap kepuasan konsumen. Temuan ini menegaskan bahwa peningkatan kualitas pemasaran media sosial, penguatan kepercayaan pelanggan, dan pembangunan citra merek yang kuat merupakan faktor penting dalam meningkatkan kepuasan konsumen pada Superindo Cabang Satelit Utara

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: Social Media Marketing, Brand Trust, Brand Image, Kepuasan Konsumen
Subjects: Z Bibliography. Library Science. Information Resources > Z004 Books. Writing. Paleography
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen
Depositing User: 1212200009 Amelia Febryanti
Date Deposited: 13 Jul 2026 03:19
Last Modified: 15 Jul 2026 02:17
URI: http://repository.untag-sby.ac.id/id/eprint/45280

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