Pasorong, Nikita (2025) Mediatisasi Isu-Isu Lokal Toraja pada Akun Instagram @Infotoraja. (Mediating Local Toraja Issues on the Instagram Account @Infotoraja.). Undergraduate thesis, Universitas 17 Agustus 1945 Suarabaya.
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Abstract
Perkembangan media sosial telah mendorong perubahan signifikan dalam pola komunikasi masyarakat lokal, khususnya dalam penyebaran dan pembingkaian isu-isu daerah. Instagram sebagai platform berbasis visual menjadi ruang strategis dalam proses mediatisasi isu lokal. Penelitian ini mengkaji mediatisasi isu-isu lokal Toraja melalui akun Instagram @infotoraja sebagai media digital lokal yang aktif menyebarkan informasi sosial, budaya, dan publik di wilayah Toraja. Tujuan penelitian ini adalah untuk mendeskripsikan proses mediatisasi isu-isu lokal Toraja yang dilakukan melalui akun @infotoraja dengan menelaah bagaimana logika media sosial membentuk cara isu dikonstruksikan dan disebarluaskan kepada publik. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis isi kualitatif. Data dikumpulkan melalui observasi daring dan dokumentasi terhadap unggahan akun Instagram @infotoraja selama periode 1–31 Oktober 2025. Analisis data dilakukan dengan mengidentifikasi proses mediatisasi berdasarkan konsep Stig Hjarvard, meliputi ekstensi, substitusi, amalgamasi, dan akomodasi. Hasil penelitian menunjukkan bahwa akun @infotoraja berperan sebagai media alternatif yang memperluas jangkauan isu lokal, menggantikan sebagian fungsi media tradisional, menggabungkan aktivitas sosial dengan praktik bermedia, serta mendorong adaptasi aktor dan institusi lokal terhadap logika media digital. Isu-isu lokal Toraja tidak hanya disampaikan sebagai informasi, tetapi juga dikonstruksi sebagai representasi identitas dan realitas sosial masyarakat Toraja di ruang digital. Penelitian ini berkontribusi pada pengembangan kajian komunikasi digital dengan memberikan pemahaman empiris mengenai praktik mediatisasi isu lokal dalam konteks media sosial berbasis komunitas.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | mediatisasi, isu lokal, Instagram, @infotoraja, Toraja |
| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152100076 Nikita Pasorong |
| Date Deposited: | 12 Oct 2026 06:17 |
| Last Modified: | 12 Oct 2026 06:17 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/42909 |
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