Hubungan Fear of Missing Out (FoMO) dengan Online Impulsive Buying pada Generasi Z Pengguna TikTok Shop di Surabaya dengan Self-control sebagai Mediator

Virna, Monica Dwi Octri (2025) Hubungan Fear of Missing Out (FoMO) dengan Online Impulsive Buying pada Generasi Z Pengguna TikTok Shop di Surabaya dengan Self-control sebagai Mediator. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Penelitian ini dilakukan bertujuan untuk mengetahui hubungan antara fear of missing out (FoMO) dengan online impulsive buying dengan self-control sebagai mediator pada Generasi Z pengguna TikTok Shop di Surabaya. Subjek akhir dari penelitian ini adalah 122 responden, Teknik pengambilan sampel adalah purposive sampling, dan pengumpulan data dilakukan melalui kuesioner menggunakan Google Form. Penelitian ini adalah jenis penelitian kuantitatif yang menggunakan teknik analisis mediasi (mediation analysis). Hasil uji hipotesis menunjukkan nilai estimate sebesar 0,294 dengan p<0,001 dan nilai z = 4,102. Artinya terdapat hubungan positif yang sangat signifikan antara fear of missing out (FoMO) dengan online impulsive buying dengan self-control sebagai mediator.

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