Aulia, Rezanty Indah (2025) Representasi Budaya Omotenashi Pada Manga Shinya Shokudou Karya Abe Yaro. (The Cultural Representation of Omotenashi in the Manga Shinya Shokudou by Abe Yaro). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Penelitian ini bertujuan untuk mengidentifikasi bentuk-bentuk Omotenashi yang muncul dalam manga serta memaknainya berdasarkan teori Omotenashi. Pendekatan yang digunakan dalam penelitian adalah pendekatan Hospitality, dengan metode penelitian deskriptif kualitatif. Teori yang digunakan mengacu pada konsep Omotenashi menurut Nobuhiro Ikeda dan prinsip pelayanan Mitsukoshi. Sumber data berasal dari volume satu manga Shinya Shokudou karya Abe Yaro. Hasil analisis pada manga menunjukkan adanya dua puluh data yang tersebar pada tujuh bentuk representasi Omotenashi, yaitu pelayanan berdasarkan perasaan, pemberian kejutan, kehangatan dan kesediaan mendengarkan, fleksibilitas dalam melayani, empati dalam sikap, membangun relasi jangka panjang, dan menghargai kebiasaan pelanggan. Setiap bentuk mencerminkan praktik pelayanan yang dilakukan dengan ketulusan dan perhatian, serta menggambarkan hubungan sosial yang erat antara Master dan pelanggannya. Kesimpulan dari penelitian ini menunjukkan bahwa manga dapat berfungsi sebagai media pembelajaran budaya Jepang, khususnya budaya Omotenashi, melalui visualisasi naratif yang kontekstual dan bermakna sebagaimana tergambar dalam manga berjudul Shinya Shokudou karya Abe Yaro. Kata kunci: Omotenashi, manga, media populer, Hospitality, representasi budaya
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Omotenashi, manga, media populer, Hospitality, representasi budaya |
| Subjects: | P Language and Literature > PN Literature (General) |
| Divisions: | Fakultas Ilmu Budaya > Program Studi Sastra Jepang |
| Depositing User: | 1622100037 REZANTY INDAH AULIA |
| Date Deposited: | 27 Jul 2026 04:41 |
| Last Modified: | 27 Jul 2026 04:41 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/40440 |
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