Bisnis Model Canvas Pada Proses Mediamorfosis Majalah Suara Hidayatullah. (Business Model Canvas of the Mediamorphosis Process at Suara Hidayatullah Magazine).

Trianto, Rudi (2025) Bisnis Model Canvas Pada Proses Mediamorfosis Majalah Suara Hidayatullah. (Business Model Canvas of the Mediamorphosis Process at Suara Hidayatullah Magazine). Masters thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The development of information and communication technology has had a significant impact on the sustainability of print media. To remain relevant, print media must transform from analog to digital platforms and design and implement adaptive business models. This study aims to identify and analyze the Business Model Canvas in the mediamorphosis process carried out by Suara Hidayatullah magazine to maintain its existence in the digital era. The theoretical framework used includes the Business Model Canvas theory by Alexander Osterwalder and Yves Pigneur, which consists of nine key elements: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. In addition, this study refers to the Mediamorphosis concept developed by Roger Fidler. The research employs a qualitative descriptive approach with a case study method, while data is collected through interviews, documentation, and observation. Data analysis follows the Miles, Huberman, and Saldana model, which includes data collection, data reduction, data presentation, data condensation, and conclusion drawing. The results of the study indicate that Suara Hidayatullah magazine has applied the Business Model Canvas concept in its mediamorphosis process.

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