Hubungan Antara Intensitas Penggunaan Media Sosial dan Konformitas Dengan Perilaku Konsumtif Pada Remaja Akhir. (The Relationship Between the Intensity of Social Media Use and Conformity to Consumptive Behavior in Late Adolescents).

Purwita, Kiky Marsya Aliyya (2024) Hubungan Antara Intensitas Penggunaan Media Sosial dan Konformitas Dengan Perilaku Konsumtif Pada Remaja Akhir. (The Relationship Between the Intensity of Social Media Use and Conformity to Consumptive Behavior in Late Adolescents). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Teenagers generally wants to follow trends, this causes teenagers to feel dissatified with that they have and become consumptive. Consumptive behavior is a person's action in buying goods that is not based on rational considerations. Intensity of social media use is an activity carried out continuously and repeatedly in using social media. Conformity is a change in behavior due to social influence. This research uses quantitative correlational methods. The subjects used in this research are social media users aged 18-21 and domiciled in Surabaya. Data produced through Kendall tau analysis shows that the correlation value between the intensity of social media use and conformity is 0.010 with a significance of 0.882, which shows that the intensity of social media use and conformity do not have a significant relationship. Meanwhile, for conformity and consumptive behavior, a correlation value of -0.033 was found with a significance of 0.633, which shows that there is no significant relationship between conformity and consumptive behavior.

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