Anisyah, Anisyah (2024) Pengaruh Word Of Mouth, Kualitas Pelayanan Dan Persepsi Harga Terhadap Keputusan Pembelian Pada Syirkah Aqiqah Surabaya. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Penelitian ini bertujuan untuk mengetahui pengaruh word of mouth, kualitas pelayanan dan persepsi harga terhadap keputusan pembelian pada Syirkah Aqiqah Surabaya. Penelitian ini menggunakan metode kuantitatif dengan data primer yang didapat melalui penyebaran kuesioner. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 100 responden dengan metode Non probability Sampling menggunakan teknik Purposive Sampling. Pengukuran data hasil kuesioner menggunakan skala likert dan di uji keabsahan instrumen, uji asumsi klasik dan uji hipotesis melalui SPSS 24.0 Hasil penelitian menyatakan bahwa word of mouth berpengaruh signifikan terhadap keputusan pembelian, kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian, persepsi harga berpengaruh signifikan terhadap keputusan pembelian, dan word of mouth, kualitas pelayanan dan persepsi harga secara simultan atau bersama-sama berpengaruh signifikan terhadap keputusan pembelian pada Syirkah Aqiqah Surabaya
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Word Of Mouth, Kualitas Pelayanan, Persepsi Harga, Keputusan Pembelian. |
| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212000128 Anisyah Anisyah |
| Date Deposited: | 21 Jul 2026 05:34 |
| Last Modified: | 21 Jul 2026 05:34 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/35401 |
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