Analisis Framing Konten Tiktok Adi Syahreza Tentang Kampanye Capres Paslon 02 Dalam Pemilihan Umum 2024. (Analysis of Adi Syahreja's Tiktok Content Framing About the Paslon 02 Presidential Campaign in the 2024 General Election).

Damayanti, Arvina Nisa (2024) Analisis Framing Konten Tiktok Adi Syahreza Tentang Kampanye Capres Paslon 02 Dalam Pemilihan Umum 2024. (Analysis of Adi Syahreja's Tiktok Content Framing About the Paslon 02 Presidential Campaign in the 2024 General Election). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study focuses on the framing analysis in the content of influencer Adi Syahreza on TikTok, used as a platform to attract public attention during the 2024 election campaign. The aim of this research is to identify the framing of Adi Syahreza's content in campaigning for Candidate Pair 02, Prabowo Subianto – Gibran Rakabuming Raka, in the 2024 elections through social media TikTok. This study employs a qualitative approach using William Gamson's framing analysis method. In this research, the content of Adi Syahreza is analyzed based on the highest number of viewers during the 2024 election campaign period, discussing political campaigns by Candidate Pair 02, Prabowo Subianto – Gibran Rakabuming Raka. William Gamson's framing analysis technique consists of two devices Framing Devices and Reasoning Devices. This study uses Agenda Setting Theory. The research provides insights for future political campaigns to be more engaging and capture public attention using social media approaches, especially TikTok. The researcher found that Adi Syahreza's TikTok content presents engaging campaign content as a significant aspect of the victory and highest vote acquisition by Candidate Pair 02, Prabowo Subianto – Gibran Rakabuming Raka, in the 2024 elections.

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