Pengaruh Pengetahuan Kewirausahaan, Kreativitas dan Lingkungan Usaha Terhadap Keberhasilan Usaha Pada Usaha Mikro Kecil (UMK) Di Wisma Tropodo. (The Influence of Entrepreneurship Knowledge, Creativity and Business Environment on Business Success in Micro and Small Enterprises (UMK) at Wisma Tropodo).

Aprilia, Diva Fauziyah (2024) Pengaruh Pengetahuan Kewirausahaan, Kreativitas dan Lingkungan Usaha Terhadap Keberhasilan Usaha Pada Usaha Mikro Kecil (UMK) Di Wisma Tropodo. (The Influence of Entrepreneurship Knowledge, Creativity and Business Environment on Business Success in Micro and Small Enterprises (UMK) at Wisma Tropodo). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The increasing number of MSMEs in Indonesia, which contributes significantly to the national economy, faces various internal and external problems that result in business actors not being able to achieve business success. These problems can be influenced by a lack of entrepreneurial knowledge among business owners and a lack of creativity in developing new products. In addition, intense competition in the business environment can cause economic pressure and reduce the potential for business success. This study aims to determine and analyze the effect of Entrepreneurial Knowledge, Creativity and Business Environment on the Success of Micro and Small Enterprises (MSEs) in Wisma Tropodo. This research uses quantitative methods. Data collection techniques through questionnaires distributed to 95 MSE business people at Wisma Tropodo. The results showed that the variables of Entrepreneurial Knowledge, Creativity and Business Environment had a positive and significant effect on the success of Micro and Small Enterprises (MSEs) at Wisma Tropodo. Therefore, this research is expected to help MSE business actors in Wisma Tropodo so that the businesses they run can develop well and become useful input.

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