Kusuma, Maulana Tito (2024) Pengaruh Konten Tiktok terhadap Citra Positif SMA 17 Agustus 1945 Surabaya di Masyarakat (Studi pada Akun @smatagsurabaya). (The Influence of Tiktok Content on the Positive Image of SMA 17 August 1945 Surabaya in Society (Study on the @smatagsurabaya Account)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
The results of this research aim to determine the influence of TikTok content on the positive image of SMA 17 August 1945 Surabaya. The variables studied were TikTok content and positive image in society, to determine the direct and indirect influence of TikTok content on the positive image of SMA 17 August 1945 Surabaya in society. The population in this study was Alumni Groups and also communities outside the scope of SMATAG Surabaya as many as 378 people. Samples were taken using the Slovin formula which was taken in this research, namely 80 samples. This research uses a probability sampling method, where questionnaires are distributed to respondents who have determined the criteria set by the researcher. The analysis technique used in this research is SPSS (Statistical Product and Service Solutions) with the IBM SPSS Statistics analysis tool. The results of this research show that Tiktok @smatagsurabaya content has a positive and significant effect on the positive image of SMA 17 August 1945 Surabaya in society.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | TikTok content, positive image |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152000087 maulana tito kusuma |
| Date Deposited: | 03 Oct 2024 03:21 |
| Last Modified: | 10 Oct 2024 02:59 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/33440 |
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