Analisis Fundamental dengan Pendekatan PER (Price Earning Ratio) untuk Menentukan Keputusan Pengambilan Investasi pada PT Unilever Indonesia Tbk (Periode 2019-2023). (Fundamental Analysis with PER (Price Earning Ratio) Approach to Determine Investment Decision in PT Unilever Indonesia Tbk (Period 2019-2023)).

Dinata, Benediktus Duta Anggra (2024) Analisis Fundamental dengan Pendekatan PER (Price Earning Ratio) untuk Menentukan Keputusan Pengambilan Investasi pada PT Unilever Indonesia Tbk (Periode 2019-2023). (Fundamental Analysis with PER (Price Earning Ratio) Approach to Determine Investment Decision in PT Unilever Indonesia Tbk (Period 2019-2023)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study analyzes investment decisions in PT Unilever Indonesia Tbk using the Price Earnings Ratio (PER) approach over the period 2019-2023. The fundamental analysis method is employed to assess investment feasibility by considering stock performance, dividends, post-tax profits, and total company equity. The data analyzed includes stock prices, dividends, post-tax profits, and equity from the annual financial statements of PT Unilever Indonesia Tbk. This study also identifies variations in stock trading trends and dividend payments that reflect market conditions and company performance, providing guidance for investors in anticipating market changes and adjusting their investment strategies. PER has several advantages in investment analysis. First, PER is easy to understand and is one of the most commonly used metrics in fundamental analysis due to its simplicity. This ratio compares the stock price to earnings per share, providing a direct picture of a stock's relative valuation. Second, PER helps investors assess investment feasibility by estimating the time required to recoup investment through earnings per share. The ability to compare PER across companies in the same industry or different sectors provides valuable insights into a stock's relative valuation. Thus, the PER approach has proven to be an effective tool in investment analysis to assess the feasibility and potential returns of PT Unilever Indonesia Tbk's stock, making a significant contribution to investors in understanding stock market dynamics and making more informed investment decisions. The study results show that using PER provides a clear picture of the company's stock valuation and helps investors make more informed investment decisions. This analysis also found variations in stock trading trends and dividend payments reflecting market conditions and company performance during the observed period.

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