Fortuna, Dewi (2024) Aktivitas Komunikasi Pemasaran Terpadu David Decoration. (David Decoration Integrated Marketing Communication Activities). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This research aims to determine David Decoration's integrated marketing communications activities. The research approach used in thisresearch is descriptive qualitative. The type of research used is exploratoryresearch. Data was obtained through primary data and secondary data. Primary data was obtained through observation and interviews with sources. Secondary data is obtained from existing sources and company documents. The results of this research are that David Decoration did not carry out two of the eight integrated marketing activities proposed by TereenceA. Shimp 2014 andKotler & Keller 2016 which might be the causeof the problems experienced by David Decoration.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | integrated marketing communications, activities, decoration |
| Subjects: | H Social Sciences > HT Communities. Classes. Races |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152000406 Dewi Fortuna |
| Date Deposited: | 24 Jan 2001 21:24 |
| Last Modified: | 24 Jan 2001 21:24 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/33294 |
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