Komunikasi Pemasaran Videografer Freelance Gambarbening.Id Dalam Menarik Para Client. (Marketing Communication Freelance Videographers Gambarbening.Id in Attracting Clients).

Gemilang, Krisna Surya (2024) Komunikasi Pemasaran Videografer Freelance Gambarbening.Id Dalam Menarik Para Client. (Marketing Communication Freelance Videographers Gambarbening.Id in Attracting Clients). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Technology in this day and age has begun to develop rapidly, especially the business world. The business world in this era has many who market their products to their services. Services such as event documentation services. For example, documentation services from the vendor Gambarbening.id. Gambarbening.id itself opened documentation services for almost 5 years, which is long enough to build the vendor's branding. Researchers want to know the marketing communication of freelance videographers Gambarbening.id in attracting clients. The method used is a qualitative descriptive approach, with data collection techniques of observation, interviews, documentation, and data validity. Researchers managed to get satisfying results, where the Gambarbening.id vendor is a freelance vendor who is well known by outside vendors and freelancers. In addition, the marketing carried out is effective in attracting clients through social media Instagram and word of mouth. This research hopes to be useful in the development of Communication Science, especially related and marketing communication.

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