Strategi Komunikasi Pemasaran Dalam Meningkatkan Loyalitas Pelanggan Klinik Kecantikan Rbeauty di Sidoarjo. (Marketing Communication Strategies in Increasing Customer Loyalty of Rbeauty Beauty Clinic in Sidoarjo).

Azzahra, Haliza Noor Fauziah (2024) Strategi Komunikasi Pemasaran Dalam Meningkatkan Loyalitas Pelanggan Klinik Kecantikan Rbeauty di Sidoarjo. (Marketing Communication Strategies in Increasing Customer Loyalty of Rbeauty Beauty Clinic in Sidoarjo). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Rbeauty Clinic, which is loated in Juanda, Sidoarjo, East Java, has superior treatment products and services with the Muslimah Beauty Clinic concept as a distinguishing characteristic from other competitor and the halal products and concern for skin safety, especially for Muslim women. Rbeauty Clinic implements marketing communication strategies to increase customer loyalty. The purpose of this research is to analyze the Marketing Communication strategy in increasing Rbeauty Clinic customer loyalty is descriptive qualitative methods. Data collection techniques in the with in-depth interview data collection techniques with four informants and literature study. Data analysis through data collection, data reduction, data presentation, and drawing conclusions. The research result show that the marketing communication strategy communication mix, namely Advertising, Direct Marketing, Sales promotion, Public Relations, Personal Selling, and Interactive Marketing. This activity is carried out to gain good will, increase consumer, increase sales, trust, a good image of the company, and the number of followers and likes on social media. Rbeauty Clinic has been successfully carrying out the strategy by achieving sales targets that continue increasing from year to year.

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