Pengaruh Iklan "Paling Gak Bisa Kalo Soal Nyetok Moisturizer" di Tiktok terhadap Loyalitas Pelanggan The Originote. (The Effect of the Advertisement "At Least You Can't If It's a Matter of Adding Moisturizer" on Tiktok on The Originote Customer Loyalty).

Darmasyah, Jihan Amalia (2024) Pengaruh Iklan "Paling Gak Bisa Kalo Soal Nyetok Moisturizer" di Tiktok terhadap Loyalitas Pelanggan The Originote. (The Effect of the Advertisement "At Least You Can't If It's a Matter of Adding Moisturizer" on Tiktok on The Originote Customer Loyalty). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

With increasingly advanced technological developments, it can make things easier for people in their daily lives. One of these technologies is the internet, especially social media. Social media has an important role and has become a necessity for society, such as searching for information, communicating with other people, and becoming a place to market a product or service. The TikTok application is a medium that can help in promotional activities or marketing a product. People can use TikTok social media as a forum for marketing products or services to audiences by utilizing the features it contains. Not only that, people can also take advantage of the TikTok Ads Manager which is used as a place to advertise their products via TikTok social media because TikTok social media has a high level of interaction with the audience so it can get a wider range of consumers. With TikTok Ads, it can help people reach wider consumers so that they can increase sales and loyalty to a product or brand.

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