Pengaruh Kualitas Informasi Akun Instagram @pdiperjuangansidoarjo Terhadap Citra DPC PDI Perjuangan Sidoarjo. (The Influence of the Quality of Information on Instagram @pdiperjuangansidoarjo Account on the Image of the DPC PDI Perjuangan Sidoarjo).

Faniasari, Tiara Olga (2024) Pengaruh Kualitas Informasi Akun Instagram @pdiperjuangansidoarjo Terhadap Citra DPC PDI Perjuangan Sidoarjo. (The Influence of the Quality of Information on Instagram @pdiperjuangansidoarjo Account on the Image of the DPC PDI Perjuangan Sidoarjo). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This research aims to examine the influence of the Information Quality of the @pdiperjuangansidoarjo Instagram account on the image of the PDI Perjuangan Sidoarjo DPC. The research was conducted with apply media exposure theory and use a quantitative approach with explanatory research. The data in this research was obtained through a distributed questionnaire survey using the Simple Random Sampling method on 100 respondents following the Instagram account @pdiperjuangansidoarjo. The data analysis technique used in this research uses IBM SPSS 29. The results of this research show that the calculated t > t table is 16.119 > 1.66, so Ho is rejected and Ha is accepted. The results of the correlation coefficient test (R) show that there is a very strong relationship between Information Quality and the Image of the DPC PDI Perjuangan Sidoarjo, namely 0.852. Meanwhile, the coefficient of determination test results (R square) were recorded at 0.726, which is means that the information Quality variable of the Instagram account @pdiperjuangansidoarjo has an influence of 72.6% on the PDI Perjuangan Sidoarjo DPC Image variable, while the remaining 27.4% is influenced by other variables not included in this research. Thus, it can be concluded that there is a significant influence between the influence of information quality Instagram account @pdiperjuangansidoarjo regarding the Image of the DPC PDI Perjuangan Sidoarjo

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