Firdaus, Muhammad Bintang (2024) Implementasi IMC (Intergrated Marketing Communication) Pemasaran Band Indie Drizzly Melalui Media Sosial dan Event Gigskolektif untuk Meningkatkan Popularitas. (Implementation of IMC (Integrated Marketing Communication) Marketing for Indie Band Drizzly through Social Media and Collective Gigs Events to Increase Popularity)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Marketing strategy can increase the popularity of a company. Drizzly is an Indie band from Sidoarjo that shot to popularity through a social media marketing communication and event gigs, with its characteristic dream pop genre Drizzly Band can attract the attention of the audience. So this research uses analysis of IMC (Integrated Marketing Communication) theory which explains how integration in marketing communication. Using a qualitative approach and interviews in the research. This study found that the influence of social media, especially on Instagram and TikTok applications, is one of the best choices for Drizzly Band in marketing the band, through several events and collaborations with other bands. In addition, Drizzly Band also uses gigs as a platform in the process of its popularity.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Integrated Marketing Communication, Drizzly Band, Marketing Strategy, Event Gigs |
| Subjects: | L Education > L Education (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152000041 Muhammad Bintang Firdaus |
| Date Deposited: | 27 Aug 2024 02:04 |
| Last Modified: | 10 Oct 2024 02:00 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/32711 |
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