Safiyah, Resalatus (2024) Pengaruh Konten Edukasi Tiktok @vmuliana Dalam Pengetahuan Persiapan Kerja Mahasiswa Aktif Angkatan 2020 Ilmu Komunikasi Universitas 17 Agustus 1945 Surabaya. (The Influence of Tiktok @vmuliana Educational Content in the Knowledge of Work Preparation for Active Students Class of 2020 Communication Sciences, University of August 17, 1945 Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
The TikTok application has been one of the most frequently used social media platforms by Indonesians since the Covid-19 pandemic. TikTok is not only used as a medium for entertainment but also as a platform for the public to gain knowledge. This has led to the creation of many content creators who use this social media platform to produce educational content. Vina Andhiani Muliana, with her account @vmuliana, utilizes this platform to produce content related to job preparation, such as job interview tests, CV reviews, and sharing job vacancy information. This research aims to determine the impact of @vmuliana's content on the job preparation of active students from the 2020 cohort of the Communication Studies program at Universitas 17 Agustus 1945 Surabaya. The data sources used in this study are secondary and primary data, employing the S-R theory. The approach in this research is quantitative, using questionnaires and Likert scale analysis. The results of this study indicate that the variable X to Y has an influence of 62.8%.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | TikTok, Educational Content, Job Preparation |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152000163 Resalatus Safiyah |
| Date Deposited: | 31 Jan 2001 15:49 |
| Last Modified: | 31 Jan 2001 15:49 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/32700 |
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