Pengaruh Promosi, Persepsi Harga, dan Variasi Produk terhadap Keputusan Pembelian Produk Aksessoris pada Mahasiswa Manajemen 17 Agustus 1945 Surabaya. (The Influence of Promotion, Price Perceptions, and Product Variations on Accessory Product Purchasing Decisions among Management Students 17 August 1945 Surabaya).

Ningsih, Windi Dwi (2023) Pengaruh Promosi, Persepsi Harga, dan Variasi Produk terhadap Keputusan Pembelian Produk Aksessoris pada Mahasiswa Manajemen 17 Agustus 1945 Surabaya. (The Influence of Promotion, Price Perceptions, and Product Variations on Accessory Product Purchasing Decisions among Management Students 17 August 1945 Surabaya). Undergraduate thesis, Universitas 17 Agustus 1945.

[img] Text (ABSTRAK)
ABSTRAK.pdf
Download (4MB)
[img] Text (BAB I)
BAB I.pdf
Restricted to Repository staff only
Download (311kB) | Request a copy
[img] Text (BAB II)
BAB II.pdf
Restricted to Repository staff only
Download (620kB) | Request a copy
[img] Text (BAB III)
BAB III.pdf
Restricted to Repository staff only
Download (470kB) | Request a copy
[img] Text (BAB IV)
BAB IV.pdf
Restricted to Repository staff only
Download (904kB) | Request a copy
[img] Text (BAB V)
BAB V.pdf
Restricted to Repository staff only
Download (307kB) | Request a copy
[img] Text (LAMPIRAN)
LAMPIRAN.pdf
Download (1MB)
[img] Text (JURNAL)
JURNAL.pdf
Download (571kB)
[img] Text (JURNAL TURNITIN)
JURNAL TURNITIN.pdf
Download (2MB)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Text
ABSTRAK (1).pdf
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg
Download (0B)
[img] Other (Thumbnails conversion from text to thumbnail_small)
small.jpg
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
[img] Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt
Download (0B)
Official URL: https://repository.untag-sby.ac.id/

Abstract

This research aims to analyze the influence of three main factors, namely promotion, price perception, product variety on purchasing decisions for Miniso products among Economics and Business Management Students at the University of 17 August 1945 Sabaya. Using quantitative research methods with 93 management student respondents. The test used the Statistical Package for the Social Sciences version 27. The research results showed that promotions, price perceptions, product variations had a positive and significant influence on purchasing decisions for Miniso products. It is a fact that consumers tend to choose Miniso products because of the perception of prices that are comparable to the variations offered, and the varied choices are respected by consumers. The sampling technique used in this research was non- probability sampling with a sample size of 93 respondents. The type of data used was quantitative, originating from a professional data source using a questionnaire. The data analysis used is multiple linear regression analysis, with hypothesis testing using the T test, F test and coefficient of determination (R2). The results of this research show that all the indicators used in this research are valid and reliable. The results of the T test state that partial promotion has a significant effect on purchasing decisions. Price perception partially has a significant effect on purchasing decisions. Product variations partially have a significant effect on purchasing decisions. Meanwhile, the results of the coefficient of determination test (R2) show that the influence of the independent variable on the dependent is 81.5%, while the remaining 18.7% is influenced by other variables.

Item Type: Thesis (Undergraduate)
Uncontrolled Keywords: promotions, price perceptions, product variations on purchasing decisions
Subjects: H Social Sciences > HB Economic Theory
Divisions: Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen
Depositing User: 1212000057 Windi Dwi Ningsih
Date Deposited: 25 Jul 2024 02:35
Last Modified: 25 Jul 2024 02:35
URI: http://repository.untag-sby.ac.id/id/eprint/30537

Actions (login required)

View Item View Item
UNTAG SURABAYA REPOSITORY is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.
Visitors (since 4 January 2019):
View UNTAG Surabaya Repository Stats