Nada, Alissa Qotrun (2024) Pengaruh Lokasi, Persepsi Harga, dan Kualitas Pelayanan terhadap Kepuasan Pelanggan di Outlet Tea Break Tunjungan Plaza. (The Influence of Location, Price Perception, and Service Quality on Customer Satisfaction at Tea Break Tunjungan Plaza Outlet). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
This research aims to analyze the influence of location, price perception, and service quality on customer satisfaction at the Tunjungan Plaza Tea Break outlet. The type of data used in this research is quantitative data. The sampling technique used was purposive sampling with a sample of 102 respondents who had purchased Tea Break products at Tunjungan Plaza. The data analysis used is multiple regression analysis, t test and ftest. The results of this research show that location has no significant effect on customer satisfaction, price perception has a significant effect on customer satisfaction, and service quality has a significant effect on customer satisfaction at the Tunjungan Plaza Tea Break outlet.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Location, Price Perception, Service Quality, Customer Satisfaction |
| Subjects: | H Social Sciences > HB Economic Theory |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212000313 Alissa Qotrun Nada |
| Date Deposited: | 24 Jul 2024 01:49 |
| Last Modified: | 24 Jul 2024 01:49 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/30090 |
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