Giovano, Enricho (2024) Eksploitasi Erotisme Konten Penjualan di Media Sosial TikTok @meimei_swan. (Erotic Exploitation of Sales Content on TikTok Social Media @meimei_swan). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
The existence of women in media that specifically displays women's faces, movements, body language and the appeal of women's sensuality as an attraction for sales objects in content is detrimental to women. Because the marketing of content products aims to attract consumers' buying interest, which actually gives rise to female phenomena such as the influencer @meimei_swan in it, such as exploitation, eroticism and various kinds of stereotypes. On social media platforms such as TikTok, one example is the exploitation of eroticism in content belonging to female influencers on male products. This research aims to reveal forms of exploitation that use erotic elements for men's products in @meimei_swan's content. Researchers used descriptive qualitative research methods with Ferdinand De Saussure's semiotic analysis to reveal the erotic elements contained in @meimei_swan content related to research, as well as showing how the meaning of the related messages conveyed in this research is expressed through visuals and text. In this research, the analysis presented only brings out the meanings that researchers find in the content of popular culture studies.
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | Exploitation of Eroticism, Sales Content, Ferdinand De Saussure, Social Media, Influencer |
Subjects: | H Social Sciences > HG Finance H Social Sciences > HJ Public Finance |
Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
Depositing User: | 1151900013 Enricho Giovano |
Date Deposited: | 15 May 2024 02:51 |
Last Modified: | 19 Jun 2024 01:56 |
URI: | http://repository.untag-sby.ac.id/id/eprint/29518 |
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