Zidan, Sultan Maulana Malik (2023) Analisis Gaya Bahasa dalam Iklan Majalah LifeWear Uniqlo Edisi 08 Spring & Summer 2023 “The Art of Everyday Life”. (Stylistic Analysis in Ads Uniqlo LifeWear Magazine Issue 08, Spring & Summer 2023 "The Art of Everyday Life"). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Penelitian ini bertujuan untuk menganalisis gaya bahasa yang digunakan dalam Majalah LifeWear Uniqlo Edisi 08 Spring & Summer 2023 "The Art of Everyday Life" pada tiga kategori pakaian, yaitu Wardrobe Essentials, The Art of Everyday Life, dan Melbourne Magic. Metode yang digunakan adalah analisis deskriptif terhadap data yang berupa gaya bahasa dalam Majalah LifeWear Uniqlo Edisi 08 Spring & Summer 2023 "The Art of Everyday Life" dengan menggunakan teknik baca dan catat. Hasil analisis menunjukkan bahwa terdapat lima jenis gaya bahasa yang digunakan dalam tiga kategori pakaian dalam majalah, yaitu Personifikasi, Metafora, Simile, Hiperbola, dan Antitesis. Setiap kategori pakaian memiliki variasi penggunaan gaya bahasa yang berbeda. Pada kategori Wardrobe Essentials, terdapat 4 Personifikasi, 1 Simile, 2 Hiperbola, dan 1 Antitesis. Pada kategori The Art of Everyday Life, terdapat 1 Personifikasi, 1 Hiperbola, dan 1 Metafora. Sedangkan pada kategori Melbourne Magic, terdapat 2 Personifikasi, 2 Metafora, dan 1 Simile.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | gaya bahasa, majalah, uniqlo. |
| Subjects: | P Language and Literature > P Philology. Linguistics |
| Divisions: | Fakultas Ilmu Budaya > Program Studi Sastra Jepang |
| Depositing User: | 1621900016 Sultan Maulana Malik Zidan |
| Date Deposited: | 06 Jun 2024 03:59 |
| Last Modified: | 24 Jun 2024 02:00 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/25698 |
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