Syefina, Nadya Difa (2023) Analisis Isi Social Media Marketing Pada Akun Twitter NCTSMTOWN_DREAM Dalam Seri Promosi Album Beatbox. (Content Analysis of Social Media Marketing on the NCTSMTOWN_DREAM Twitter Account in the Beatbox Album Promotion Series). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
The current development of Korean culture is dominated by K-Pop music. The K-Pop music industry is known for its marketing and promotion. Agencies are competing to pack their artists' marketing strategies as interesting as possible, one of which is to use Twitter as their social media marketing tool or social media marketing tool. Even in introducing the product, they upload teaser images, album details or posters before the release of the album. This research aims to analyze the content of messages on the @NCTtown_Dream twitter account in the activities of the Beatbox album promotion series and to identify the social media marketing frequencies in it. The research method used is quantitative content analysis with data collection via coding sheets and Twitter post documentation. This study used Computer Mediated Communication (CMC) theory. The results of this research analysis show that social media marketing on @NCTtown_Dream posts implements a variety of components, i.e. dominated by the application of caption message characteristics, and the use of hashtag and post content engagement. The incorporation of components facilitates the delivery and visualization of social media marketing done by @NCTSMTOWN_DREAM. Keywords: Content analysis, Social media marketing
Item Type: | Thesis (Undergraduate) |
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Uncontrolled Keywords: | Analisis isi, Social media marketing |
Subjects: | H Social Sciences > HE Transportation and Communications |
Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
Depositing User: | 1151900061 Nadya Difa Syefina |
Date Deposited: | 02 Aug 2023 01:44 |
Last Modified: | 02 Aug 2023 03:39 |
URI: | http://repository.untag-sby.ac.id/id/eprint/23749 |
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