Syahputra, Ade (2022) Komodifikasi Hijab pada Konten Video Instagram Uniqlo Indonesia Edisi #UniqloModestWear. (Commodification of Hijab in Uniqlo Indonesia Instagram Video Content #UniqloModestWear Edition (Semiotic Analysis of Charles Sanders Pierce)). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
![]() |
Text
ABSTRAK.pdf Download (1MB) |
![]() |
Text
BAB I.pdf Restricted to Repository staff only Download (309kB) | Request a copy |
![]() |
Text
BAB II.pdf Restricted to Repository staff only Download (472kB) | Request a copy |
![]() |
Text
BAB III.pdf Restricted to Repository staff only Download (362kB) | Request a copy |
![]() |
Text
BAB IV.pdf Restricted to Repository staff only Download (1MB) | Request a copy |
![]() |
Text
BAB V.pdf Restricted to Repository staff only Download (366kB) | Request a copy |
![]() |
Text
LAMPIRAN.pdf Download (916kB) |
![]() |
Text
JURNAL.pdf Download (194kB) |
![]() |
Text
JURNAL TURNITIN.pdf Download (1MB) |
![]() |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
![]() |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
Abstract
The hijab as one of the religious symbols worn by Muslim women is often used as a commodity by capitalists. Likewise with Uniqlo which is a fashion brand from Japan. As a fashion company originating from a country with a non-Muslim majority, Uniqlo targets Indonesia as a market because it has one of the largest Muslim populations in the world. By collaborating with celebgrams and artists who wear hijab in their daily lives. This study aims to determine the form of hijab commodification in Uniqlo Indonesia advertisements. By using qualitative methods and semiotic analysis approaches Charles Sanders Pierce as well as the triangle of meaning theory, namely signs, objects, and interpretations. The results of the analysis show that there is a practice of commodification of the hijab contained in the sign in Uniqlo Indonesia's Instagram advertisement/video content. This can be seen in how the hijab is used as one of the marketing strategies. Keywords : Semiotic, Hijab, Commodification, Content, Instagram.
Item Type: | Thesis (Undergraduate) |
---|---|
Uncontrolled Keywords: | emiotika, Hijab, Komodifikasi, Konten, Instagram |
Subjects: | H Social Sciences > HB Economic Theory J Political Science > JA Political science (General) J Political Science > JC Political theory |
Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
Depositing User: | 1151800156 Ade Syahputra |
Date Deposited: | 14 Mar 2023 02:53 |
Last Modified: | 14 Mar 2023 02:53 |
URI: | http://repository.untag-sby.ac.id/id/eprint/21594 |
Actions (login required)
![]() |
View Item |