Moeried, Rossy Berliana (2022) Hubungan Antara Citra Perusahaan dengan Tingkat Kepuasan Pelanggan Jaco Tv Shopping Cabang Jawa Timur (Relationship Between Corporate Image and Customer Satisfaction Level of Jaco Tv Shopping East Java Branch). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
A good image and trust in the eyes of consumers is one of the most important things for the success of a company. Moreover, in the current information age, the role of public relations in building a positive image is indispensable. This relates to the satisfaction of a customer who believes in a company. Jaco Tv Shopping company which also prioritizes and maintains its image in order to achieve customer satisfaction. A person's assessment of a company obtained from various sources of information so as to increase customer satisfaction. This study aims to determine how the relationship between corporate image and the level of satisfaction of Jaco Tv Shopping East Java customers. This research was conducted using quantitative research methods and using a postpositivist approach in developing knowledge and using research strategies such as surveys and experiments that require statistical data. Meanwhile, for data collection, researchers used a questionnaire or questionnaire. Keyword : Image,Customer Satisfaction
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Citra Perusahaan, Kepuasan Pelanggan |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151700078 Rossy Berliana Moeried |
| Date Deposited: | 04 Oct 2022 03:31 |
| Last Modified: | 10 Nov 2022 03:49 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/17608 |
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