Dewanty, Alviera Putri (2022) Komunikasi Pemasaran PT. Global Indonesia Asia Sejahtera Surabaya dalam Membangun Brand Image (Marketing Communications PT. Global Indonesia Asia Prosperity Surabaya in Building Brand Image). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
Text
ABSTRAK.pdf Download (1MB) |
|
Text
BAB 1.pdf Restricted to Repository staff only Download (102kB) | Request a copy |
|
Text
BAB 2.pdf Restricted to Repository staff only Download (197kB) | Request a copy |
|
Text
BAB 3.pdf Restricted to Repository staff only Download (131kB) | Request a copy |
|
Text
BAB 4.pdf Restricted to Repository staff only Download (579kB) | Request a copy |
|
Text
BAB 5.pdf Restricted to Repository staff only Download (183kB) | Request a copy |
|
Text
LAMPIRAN.pdf Download (637kB) |
|
Text
JURNAL.pdf Download (236kB) |
|
Text
JURNAL TURNITIN.pdf Download (2MB) |
|
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
|
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
|
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
|
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
|
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
Abstract
PT. Global Indonesia Asia Sejahtera (GIAS) Surabaya is one of the largest national level distributors of building materials, which has 34 other branches spread throughout Indonesia. Marketing Communication in building a brand image is an interesting thing to research. By using 2 promotion methods and only focusing on products and prices, they are able to capture consumer interest to be interested in the products they offer. In the research entitled Marketing Communication of PT. Global Indonesia Asia Sejahtera (GIAS) Surabaya in building a Brand Image uses qualitative research methods with a descriptive case study approach. The research method used in collecting data is observation, and interviews. Marketing communication used is still relatively new among the general public, this has become a culture for sales marketing of building materials in offering the products offered, so that in achieving sales turnover, in the field of building materials it is necessary for direct communication, as well as analyzing prices in the field to able to compete with other competitors. The conclusion from the results of this study is that there is a marketing communication used by PT. GIAS SURABAYA uses 2 mix promotion methods and contains four P components in the marketing mix so that the brand image that has been built has been successful in the minds of consumers. Keywords: Marketing Communication, Brand Image, PT. GIAS SURABAYA
Item Type: | Thesis (Undergraduate) |
---|---|
Uncontrolled Keywords: | Komunikasi Pemasaran, Brand Image, PT. GIAS SURABAYA |
Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
Depositing User: | 1151800280 Alviera Putri Dewanty |
Date Deposited: | 11 Nov 2022 02:21 |
Last Modified: | 11 Nov 2022 02:21 |
URI: | http://repository.untag-sby.ac.id/id/eprint/16811 |
Actions (login required)
View Item |