NADIR, MUHAMMAD (2021) Pengaruh Lingkungan Sosial dan Pengetahuan Kewirausahaan terhadap Keberhasilan Usaha (Studi Kasus Pelaku Usaha di Kampung Kue, Rungkut, Surabaya). Undergraduate thesis, UNIVERSITAS 17 AGUSTUS 1945 SURABAYA.
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Abstract
Pertumbuhan dan perkembangan wirausaha membuka peluang besar untuk membuka lapangan pekerjaan, mengurangi jumlah pengangguran dan meningkatkan kesejateraan. Tujuan dari penelitian ini untuk menganalisa keberhasilan sebuah usaha yang dijalankan. Keberhasilan suatu usaha yang dijalankan merupakan visi yang selalu di gantung oleh semua pelaku bisnis dan juga mempertimbangkan lingkungan sosial yang kondusif sangat mendukung untuk keberhasilan usaha dan dibekali suatu pengetahuan kewirausahaan yang sangat menunjang dalam menjalankan usaha. Penelitian ini untuk mengetahui pengaruh lingkungan sosial (X1) dan pengetahuan kewirausahaan (X2) terhadap Keberhasilan Usaha (Y).Dalam penelitian ini menggunakan metode kuantitatif. Variablenya merupakan Lingkungan Sosial dan pengetahuan Kewirausahaan terhadap keberhasilan usaha. Dengan menggunakan kuisioner sebagai intrusmennya. Populasi dalam penelitian ini merupakan pelaku usaha kampung kue rungkut Surabaya dan masyarakat yang tinggal disana. Sampel penelitian yang digunakan adalah metode non-probability sampling (pengambilan sampel secara tidak acak) dengan menggunakan teknik pengambilan sampel purposive sampling berjumlah 100 responden. Teknik analisis data yang digunakan adalah analisis regresi berganda. Hasil dari pada penelitian ini telah menunjukan pengaruh lingkungan sosial dan pengetahuan kewirausahaan merupakan variable independen mempunyai pengaruh positif terhadap keberhasilan usaha yang merupakan variable dependen
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Lingkungan Sosial, Pengetahuan Kewirausahaan dam Keberhasilan Usaha |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HB Economic Theory H Social Sciences > HC Economic History and Conditions H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HN Social history and conditions. Social problems. Social reform |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Administrasi Bisnis |
| Depositing User: | 1121600071 Nadir Muhammad |
| Date Deposited: | 02 Mar 2022 03:27 |
| Last Modified: | 02 Mar 2022 03:27 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/14861 |
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