Tren Dance Viral Di Tiktok Sebagai Brainrot Culture: Studi Fenomenologi Pada Generasi Alpha di Wilayah Aglomerasi Gerbang Kertasusila. (Viral Dance Trends on TikTok as Brainrot Culture: A Phenomenological Study on Generation Alpha in the Gerbang Kertasusila Agglomeration Area).

Wijayanti, Leni (2026) Tren Dance Viral Di Tiktok Sebagai Brainrot Culture: Studi Fenomenologi Pada Generasi Alpha di Wilayah Aglomerasi Gerbang Kertasusila. (Viral Dance Trends on TikTok as Brainrot Culture: A Phenomenological Study on Generation Alpha in the Gerbang Kertasusila Agglomeration Area). Masters thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Generation Alpha is a generation who has grown up entirely within a digital ecosystem and demonstrates a very high intensity of social media usage, particularly on TikTok. One of the viral phenomena emerging on the platform is the viral dance, a form of absurd communication symbol that spreads massively through audio , hand gestures, and digital imitation culture. This study aims to understand how generation Alpha interprets the viral dance phenomenon as part of contemporary digital communication. The research employs a qualitative approach using digital communication phenomenology to explore users' experiences, awareness, and interpretations of the viral phenomenon. Data collection techniques include TikTok content observation, digital documentation, field noted and analysis through digital communication phenomenology as well. The findings reveal that the viral dance phenomenon is accepted not because of its literal meaning, but due to its absurd humor value, sense of social connectedness, FOMO culture, and symbolic repetition constructed within TikTok's digital communities. This study concludes that generation Alpha's digital communication tends to be symbolic, collective- experience-based, and shaped by participatory social media culture. This research contributes to the development of digital communication studies, popular culture, and social media phenomenology in Indonesia.

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