Strategi Komunikasi Karang Taruna Desa Cembor dalam Menjaga Kebersihan Jalur Pendakian Puncak Puthuk Gragal, Pacet sebagai Upaya Mendukung Pariwisata Berkelanjutan. (Communication Strategy of Karang Taruna Desa Cembor in Maintaining the Cleanliness of the Puthuk Gragal Peak Hiking Trail, Pacet as an Effort to Support Sustainable Tourism).

Banggo, Kornelius Erwin (2026) Strategi Komunikasi Karang Taruna Desa Cembor dalam Menjaga Kebersihan Jalur Pendakian Puncak Puthuk Gragal, Pacet sebagai Upaya Mendukung Pariwisata Berkelanjutan. (Communication Strategy of Karang Taruna Desa Cembor in Maintaining the Cleanliness of the Puthuk Gragal Peak Hiking Trail, Pacet as an Effort to Support Sustainable Tourism). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study aims to analyze the communication strategy implemented by Karang Taruna Desa Cembor in maintaining the cleanliness of the Puthuk Gragal Peak hiking trail, Pacet, as an effort to support sustainable tourism. The study applies the Source Credibility Theory to examine how communication is delivered to hikers as the primary target audience. The research focuses on the delivery of environmental cleanliness messages, hikers’ responses, and the supporting and inhibiting factors encountered during the communication process. This research uses a descriptive qualitative method with primary and secondary data sources. Data were collected through observation, interviews, and documentation involving members of Karang Taruna Desa Cembor and several hikers. The data were analyzed through data reduction, data presentation, and conclusion drawing. The findings indicate that the communication strategy was implemented through pre-hiking briefings, the delivery of cleanliness regulations, the installation of warning signs, and direct supervision during hiking activities. These efforts were aimed at increasing hikers’ awareness of maintaining environmental cleanliness and encouraging them to carry their waste back after hiking. However, several challenges remain, including low environmental awareness among some hikers, non-compliance with cleanliness regulations, and limited supervision in certain areas of the trail. Therefore, more consistent communication, stronger supervision, and cooperation between managers and hikers are needed to maintain environmental cleanliness and support sustainable tourism in the Puthuk Gragal area.

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