Pengaruh Konten Edukasi Kesehatan Fisik Dr. Tirta Di Akun TikTok @tirtacipeng Terhadap Penerapan Pola Hidup Sehat Followers. (The Influence of Dr. Tirta’s Physical Health Education Content on the TikTok Account @tirtacipeng on the Adoption of a Healthy Lifestyle Among Followers).

Gianiceda, Jovani (2026) Pengaruh Konten Edukasi Kesehatan Fisik Dr. Tirta Di Akun TikTok @tirtacipeng Terhadap Penerapan Pola Hidup Sehat Followers. (The Influence of Dr. Tirta’s Physical Health Education Content on the TikTok Account @tirtacipeng on the Adoption of a Healthy Lifestyle Among Followers). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The rapid development of the TikTok platform has created new opportunities for healthcare professionals to disseminate health information to the public. Through his TikTok account, @tirtacipeng, Dr. Tirta Mandira Hudhi consistently shares physical health education content with more than 2.5 million followers (as of March 2026), covering topics such as physical activity, healthy eating habits, sleep management, and stress management. This study aims to examine the effect of such educational content on followers' adoption of a healthy lifestyle using an explanatory quantitative approach and simple linear regression analysis involving 100 respondents selected through random sampling. The theoretical framework is based on the Uses and Effects Theory (Rubin, 1994), and the Theory of Planned Behavior (Ajzen, 1991). The research instrument was proven to be valid and reliable and met all classical assumption tests. The regression analysis produced the equation Y = 33.165 + 0.652X, with a correlation coefficient (R) of 0.666 and a coefficient of determination (R²) of 0.443, indicating that physical health education content explained 44.3% of the variance in healthy lifestyle adoption, while the remaining 55.7% was explained by other external factors. The t-test yielded a t-value of 8.84, which exceeded the critical value of 1.984 (p < 0.001), leading to the acceptance of the alternative hypothesis and the rejection of the null hypothesis. Therefore, the findings indicate that Dr. Tirta's physical health education content on the TikTok account @tirtacipeng has a positive and statistically significant effect on followers' adoption of a healthy lifestyle. These findings are expected to provide recommendations for health content creators, policymakers, and the public in optimizing the use of TikTok as a platform for health education.

Item Type:	Thesis (Undergraduate)
Uncontrolled Keywords:	Physical Health Education, Healthy Lifestyle, TikTok.
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi
Depositing User:	1152200333 Jovani Gianiceda
Date Deposited:	13 Nov 2026 07:52
Last Modified:	13 Nov 2026 07:52
URI:	http://repository.untag-sby.ac.id/id/eprint/47253

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