Kurniasari, Yasinta Citra Dewi (2026) Strategi Komunikasi Pariwisata Dinas Kebudayaan dan Pariwisata Kabupaten Blitar dalam Menguatkan Brand Destination Museum Penataran Sebagai Destinasi Wisata. (Tourism Communication Strategy of the Blitar Regency Culture and Tourism Office in Strengthening the Destination Brand of Penataran Museum as a Tourist Destination). Undergraduate thesis, Universitas 17 Agustus 1945 surabaya.
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Abstract
This study aims to analyze the tourism communication strategy implemented by the Department of Culture and Tourism of Blitar Regency in enhancing the brand destination of Penataran Museum as a tourist destination. The study is motivated by the significant historical, cultural, and educational potential of Penataran Museum; however, its level of recognition and attractiveness as a tourist destination still needs to be improved in order to compete with other tourism destinations in Blitar Regency. This research employed a qualitative descriptive method, with data collected through interviews, observations, and documentation. The data were analyzed using Jones and Pittman's Impression Management Theory. The findings indicate that the tourism communication strategy implemented by the Department of Culture and Tourism of Blitar Regency consists of ingratiation through improving service quality, providing adequate facilities, and maintaining effective museum management; self-promotion through the utilization of social media, digital marketing, publications, and collaboration with various stakeholders; and exemplification through the organization of cultural, educational, and heritage preservation activities, such as the Kresnayana Festival, which reinforces the historical value of Penataran Museum. These communication strategies contribute to enhancing the museum's brand destination by strengthening its destination identity, creating a positive image, increasing its tourism appeal, and improving visitors' experiences. As a result, Penataran Museum has become increasingly recognized as one of the leading tourist destinations in Blitar Regency.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Tourism Communication Strategy, Brand Destination, Penataran Museum, Impression Management, Tourist Destination. |
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152200328 Yasinta Citra Dewi Kurniasari |
| Date Deposited: | 12 Nov 2026 04:05 |
| Last Modified: | 12 Nov 2026 04:05 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/46656 |
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