Hubungan Fear of Missing Out Dan Gaya Hidup Hedonisme Dengan Impulsive Buying Pengguna Shopee Paylater. (The Relationship Between Fear of Missing Out and Hedonic Lifestyle with Impulsive Buying Among Shopee Paylater Users).

Subagiyo, Prisca Azahra Melani (2026) Hubungan Fear of Missing Out Dan Gaya Hidup Hedonisme Dengan Impulsive Buying Pengguna Shopee Paylater. (The Relationship Between Fear of Missing Out and Hedonic Lifestyle with Impulsive Buying Among Shopee Paylater Users). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

The development of buy now pay later (BNPL) services such as Shopee PayLater has provided greater convenience in financial transactions; however, it also has the potential to increase consumptive behavior, particularly impulsive buying. This study aims to examine the relationship between fear of missing out (FoMO) and a hedonic lifestyle with impulsive buying behavior among Shopee PayLater users. The participants consisted of 125 Shopee PayLater users in Surabaya aged 18–25 years, selected using a non-probability sampling technique with purposive sampling. Data were collected through an online questionnaire using a Likert scale. The data were analyzed using Spearman’s Rho correlation test. The results indicate that fear of missing out has a positive and significant relationship with impulsive buying behavior. In addition, a hedonic lifestyle also shows a positive and significant relationship with impulsive buying, with a stronger correlation strength. These findings suggest that psychological factors and lifestyle orientation play an important role in encouraging impulsive purchasing behavior among Shopee PayLater users

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