Sari, Ni Ketut Ayu Puspita (2025) Pengaruh Hedonic Shopping Motivation, Impulse Buying, Online Customer Review Terhadap Repurchase Decision Toko Kosmetik Belia di Shopee Pada Mahasiswa Universitas 17 Agustus 1945 Surabaya. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
enelitian ini bertujuan untuk menganalisa Pengaruh Hedonic Shopping Motivation, Impulse Buying, dan Online Customer Review terhadap Repurchase Decision pada toko kosmetik Belia di Shopee. Populasi penelitian ini adalah wanita dan laki-laki yang pernah membeli membeli produk di toko Belia dengan sampel sebanyak 96 responden dan ditentukan menggunakan Non-Probability Sampling. Data primer diperoleh menggunakan kuesioner sedangkan data sekunder menggunakan studi pustaka. Berdasarkan hasil uji SPSS Versi 26 diperoleh bahwa instrument penelitian menunjukkan semua indikator valid dan semua reliabel. Berdasarkan uji F semua variabel bebas secara simultan berpengaruh terhadap kepuasan konsumen. Berdasarkan hasil koefisien dan uji t menunjukkan bahwa variabel Hedonic Shopping motivation dan Impulse Buying tidak berpengaruh positif dan signifikan terhadap Repurchase Decision, variabel Online Customer Review berpengaruh positif dan signifikan terhadap kepuasan konsumen. Kata Kunci: Hedonic Shopping Motivation, Impulse Buying, Online Customer Review, Repurchase Decision
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212200168 Ni Ketut Ayu Puspita Sari |
| Date Deposited: | 07 Jul 2026 05:09 |
| Last Modified: | 07 Jul 2026 05:09 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/45333 |
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