Jazuli, Muhammad (2026) Pengaruh Kualitas Produk, Kualitas Pelayanan Dan Promosi Terhadap Loyalitas Pelanggan Pada Toko Unixs Parfum di Gresik. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Penelitian ini bertujuan untuk menganalisa dan membuktikan Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Promosi terhadap Loyalitas Pelanggan pada Toko Unixs Parfum di Gresik. Penelitian ini menggunakan metode kuantitatif dengan jumlah sampel 100 responden yang dikumpulkan menggunakan kuesioner dan teknik analisis data yang digunakan adalah Uji Deskriptif, Uji Instrumen, Uji Asumsi Klasik, dan Uji Hipotesis dengan SPSS. Penelitian ini dilakukan dari bulan Oktober - November 2025. Adapun hasil penelitian menunjukkan bahwa semua indikator valid dan reliabel. Berdasarkan Uji Regresi Linear Berganda, variabel Promosi memiliki pengaruh yang lebih dominan, sedangkan variabel Kualitas Produk, memberikan pengaruh yang lebih rendah. Hasil Uji T menyatakan bahwa Kualitas Produk berpengaruh signifikan terhadap Loyalitas Pelanggan, Kualitas Pelayanan berpengaruh secara signifikan terhadap Loyalitas Pelanggan, dan Promosi berpengaruh signifikan terhadap Loyalitas Pelanggan. Uji F menyatakan bahwa secara simultan, Kualitas Produk, Kualitas Pelayanan, dan Promosi berpengaruh signifikan terhadap Loyalitas Pelanggan pada Toko Unixs Parfum di Gresik. Sedangkan hasil dari uji Koefisien Determinasi (R²) menunjukkan bahwa pengaruh variabel independen terhadap variabel dependen sebesar 86,9 % sedangkan sisanya 13,1% dipengaruhi variabel lain di luar model penelitian.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | Kualitas Produk, Kualitas Pelayanan, Promosi, Loyalitas Pelanggan |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Manajemen |
| Depositing User: | 1212100312 Muhammad Jazuli |
| Date Deposited: | 08 Jul 2026 02:02 |
| Last Modified: | 08 Jul 2026 02:02 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/45230 |
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