Beby, Beby Wahyu (2025) PENGARUH LITERASI KEUANGAN DAN LINGKUNGAN SOSIAL TERHADAP PERILAKU KEUANGAN GENERASI Z DI KECAMATAN BRONDONG KABUPATEN LAMONGAN DENGAN GAYA HIDUP SEBAGAI VARIABEL INTERVENING. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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STUDI MENGENAI BAGAIMANA LITERASI KEUANGAN DAN LINGKUNGAN SOSIAL MEMENGARUHI PERILAKU KEUANGAN GENERASI Z DENGAN GAYA HIDUP BERFUNGSI SEBAGAI VARIABEL MEDIASI (1).pdf Download (3MB) |
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Abstract
Penelitian ini bertujuan untuk menganalisis pengaruh literasi keuangan dan lingkungan sosial terhadap perilaku keuangan Generasi Z di Kecamatan Brondong, Kabupaten Lamongan, dengan gaya hidup sebagai variabel intervening. Generasi Z yang tumbuh di era digital memiliki kedekatan tinggi dengan teknologi serta kecenderungan konsumsi impulsif, sehingga literasi keuangan dan faktor sosial menjadi determinan penting dalam membentuk perilaku keuangan. Penelitian ini menggunakan pendekatan kuantitatif dengan desain korelasional. Sampel penelitian berjumlah 100 responden Generasi Z berusia 12–27 tahun yang dipilih menggunakan teknik stratified random sampling. Data dianalisis untuk menguji pengaruh langsung dan tidak langsung antarvariabel, yaitu literasi keuangan (X1), lingkungan sosial (X2), gaya hidup (Z), dan perilaku keuangan (Y). Hasil penelitian menunjukkan bahwa literasi keuangan berpengaruh positif dan signifikan terhadap perilaku keuangan, sedangkan lingkungan sosial tidak berpengaruh signifikan terhadap perilaku keuangan. Selain itu, literasi keuangan dan lingkungan sosial berpengaruh positif dan signifikan terhadap gaya hidup. Namun, gaya hidup tidak berpengaruh signifikan terhadap perilaku keuangan dan tidak mampu memediasi hubungan antara literasi keuangan maupun lingkungan sosial terhadap perilaku keuangan Generasi Z di Kecamatan Brondong.
| Item Type: | Thesis (Undergraduate) |
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| Uncontrolled Keywords: | literasi keuangan, lingkungan sosial, gaya hidup, perilaku keuangan, Generasi Z. |
| Subjects: | A General Works > AC Collections. Series. Collected works A General Works > AS Academies and learned societies (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Akuntansi |
| Depositing User: | 1222200065 Beby Wahyu Andre |
| Date Deposited: | 07 Jul 2026 03:46 |
| Last Modified: | 07 Jul 2026 03:46 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/43356 |
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