Pengaruh Kualitas Produk, Persepsi Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen “Es Cao Berkah” Di Simo Magerejo Surabaya

Mahmud, Mahmud (2024) Pengaruh Kualitas Produk, Persepsi Harga, Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen “Es Cao Berkah” Di Simo Magerejo Surabaya. Undergraduate thesis, Universitas17 Agustus 1945 Surabaya.

	Text ABSTRAK .pdf Download (10MB)
	Text BAB I.pdf Restricted to Repository staff only Download (253kB) | Request a copy
	Text BAB II.pdf Restricted to Repository staff only Download (299kB) | Request a copy
	Text BAB III.pdf Restricted to Repository staff only Download (284kB) | Request a copy
	Text BAB IV.pdf Restricted to Repository staff only Download (563kB) | Request a copy
	Text BAB V.pdf Restricted to Repository staff only Download (310kB) | Request a copy
	Text LAMPIRAN.pdf Download (1MB)
	Text JURNAL PENELITIAN.pdf Download (275kB)
	Text JURNAL TURNITIN.pdf Download (2MB)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Restricted to Repository staff only Download (0B) | Request a copy

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh kualitas produk terhadap kepuasan konsumen, untuk mengetahui dan menganalisis pengaruh persepsi harga terhadap kepuasan konsumen, untuk mengetahui dan menganalisis pengaruh kualitas pelayanan terhadap kepuasan konsumen dan untuk mengetahui dan menganalisis pengaruh kualitas produk, persepsi harga dan kualitas pelayanan terhadap kepuasan konsumen “ES Cao Berkah” di Simo Magerejo Surabaya. Penelitian ini menggunakan metode kuantitatif, teknik pengumpulan data yaitu dengan menyebarkan kuisioner, analisis yang digunakan yaitu regresi linier berganda. Sampelnya terdiri dari 100 responden. Adapun hasil penelitian menunjukkan bahwa semua indikator valid dan reliabel. Hasil dari uji t menyatakan bahwa kualitas produk berpengaruh signifikan terhadap kepuasan konsumen. Persepsi harga tidak berpengaruh signifikan terhadap kepuasan konsumen. Kualitas pelayanan berpengaruh signifikan terhadap kepuasan konsumen. Hasil dari uji F menyatakan bahwa kualitas produk, persepsi harga dan kualitas pelayanan secara simultan berpengaruh signifikan terhadap kepuasan konsumen “Es Cao Berkah” di Simo Magerejo Surabaya. Sedangkan, hasil dari uji R^2 menunjukkan bahwa pengaruh variabel independen terhadap variabel dependen sebesar 78,6% sedangkan sisa nya 21,4% dipengaruhi variabel lain diluar model penelitian.

Actions (login required)

View Item