Widya Arta, Titus (2025) AUDIT MANAJEMEN UNTUK MENILAI EFEKTIVITAS FUNGSI PEMASARAN (Studi Kasus pada PT Bank Pembangunan Daerah Jawa Timur Tbk, Cabang Pembantu Padangan). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
![[img]](http://repository.untag-sby.ac.id/style/images/fileicons/text.png) |
Text
ABSTRAK TTD (2).pdf Download (7MB) |
|
Text
BAB 1 TITUS.pdf Restricted to Repository staff only Download (61kB) | Request a copy |
|
Text
BAB II TITUS.pdf Restricted to Repository staff only Download (332kB) | Request a copy |
|
Text
BAB II TITUS.pdf Restricted to Repository staff only Download (332kB) | Request a copy |
|
Text
BAB III TITUS.pdf Restricted to Repository staff only Download (82kB) | Request a copy |
|
Text
BAB IV TITUS.pdf Restricted to Repository staff only Download (203kB) | Request a copy |
|
Text
BAB V TITUS.pdf Restricted to Repository staff only Download (49kB) | Request a copy |
|
Text
LAMPIRAN TITUS.pdf Download (1MB) |
|
Text
Draft_Artikel Titus.pdf Restricted to Repository staff only Download (611kB) | Request a copy |
|
Text
Jurnal Turnitin 1.pdf Restricted to Repository staff only Download (1MB) | Request a copy |
![[img]](http://repository.untag-sby.ac.id/style/images/fileicons/other.png) |
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/38262/30/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/38262/32/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/38262/41/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/38262/42/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/38262/44/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/38262/46/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/38262/47/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/38262/69/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/38262/73/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/38262/74/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/38262/75/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/38262/77/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/38262/78/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/38262/79/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Text
ABSTRAK TITUS_merged.pdf Download (7MB) |
|
Text
Jurnal Turnitin 2.pdf Download (1MB) |
![[img]](http://repository.untag-sby.ac.id/38262/94/lightbox.jpg) |
Other (Thumbnails conversion from text to thumbnail_lightbox)
lightbox.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/38262/95/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/38262/97/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/38262/99/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/38262/101/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/38262/114/preview.jpg) |
Other (Thumbnails conversion from text to thumbnail_preview)
preview.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/38262/115/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
![[img]](http://repository.untag-sby.ac.id/38262/116/small.jpg) |
Other (Thumbnails conversion from text to thumbnail_small)
small.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
![[img]](http://repository.untag-sby.ac.id/38262/130/medium.jpg) |
Other (Thumbnails conversion from text to thumbnail_medium)
medium.jpg Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Other (Generate index codes conversion from text to indexcodes)
indexcodes.txt Download (0B) |
|
Text
ABSTRAK TITUS.pdf Download (0B) |
Abstract
Penelitian ini bertujuan untuk melakukan audit manajemen terhadap fungsi pemasaran di PT Bank Pembangunan Daerah Jawa Timur Tbk, Cabang Pembantu Padangan. Metode yang digunakan adalah deskriptif kualitatif dengan pengumpulan data melalui wawancara, kuesioner, dan observasi. Hasil audit menunjukkan bahwa meskipun perusahaan telah memiliki sistem operasional, penetapan harga, promosi, dan distribusi yang memadai, masih terdapat kelemahan yang perlu diperbaiki. Sistem operasional perlu diperbarui untuk meningkatkan efisiensi, sementara sistem penetapan harga harus lebih fleksibel untuk beradaptasi dengan perubahan pasar. Program promosi dan publikasi juga perlu ditingkatkan efektivitasnya agar pesan dapat tersampaikan dengan baik kepada nasabah. Selain itu, lingkup dan pelayanan pemasaran dinilai memadai, namun perlu peningkatan kualitas layanan untuk memenuhi harapan nasabah. Rekomendasi diberikan untuk memperbaiki kelemahan yang ditemukan agar perusahaan dapat beroperasi lebih efektif dan efisien.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Audit, Audit Manajemen, Audit Fungsi Pemasaran, efektivitas |
| Subjects: | H Social Sciences > H Social Sciences (General) J Political Science > JA Political science (General) |
| Divisions: | Fakultas Ekonomi dan Bisnis > Program Studi Ekonomi Akuntansi |
| Depositing User: | 1222100170 Titus Gustiagung Grace Widya Arta |
| Date Deposited: | 13 Jul 2026 03:10 |
| Last Modified: | 13 Jul 2026 03:10 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/38262 |
Actions (login required)
 |
View Item |
