Analisis Resepsi Khalayak Pada Channel Youtube Fitra Eri Tentang Mobil Listrik (Studi Pada Komunitas Sidoarjo Squad Medio April - Juni 2024). (An Analysis of Audience Reception of Fitra Eri’s YouTube Channel Content Regarding Electric Vehicles (A Study of the Sidoarjo Squad Community, Medio April to June 2024).

Prastowo, Erwin Alvian (2025) Analisis Resepsi Khalayak Pada Channel Youtube Fitra Eri Tentang Mobil Listrik (Studi Pada Komunitas Sidoarjo Squad Medio April - Juni 2024). (An Analysis of Audience Reception of Fitra Eri’s YouTube Channel Content Regarding Electric Vehicles (A Study of the Sidoarjo Squad Community, Medio April to June 2024). Masters thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study aims to analyze audience reception of electric car content presented on Fitra Eri's YouTube channel. With the increasing attention to environmentally friendly vehicles, it is important to understand how audiences interpret and respond to information delivered through digital media. This study uses a qualitative approach with in-depth interview methods to explore audience views and experiences related to the content.The results show that audience reception can be divided into three categories of meaning: dominant, oppositional, and negotiating. Audiences in the dominant category fully accept the message delivered, consider the content informative and support the use of electric cars as a solution to reduce pollution and energy efficiency. In contrast, audiences in the oppositional category show skepticism towards the information presented, feeling that the content does not cover all important aspects of electric cars, such as infrastructure and costs. Meanwhile, audiences in the negotiating category acknowledge the advantages of electric cars but also consider the challenges, such as the availability of charging infrastructure and associated costs.This study provides valuable insights into the dynamics of audience reception in the context of digital media, and emphasizes the importance of understanding the audience's social and cultural background in media analysis. These findings are expected to be a reference for other researchers and content creators in developing more effective communication strategies related to automotive and environmental issues.

Item Type: Thesis (Masters)
Uncontrolled Keywords: analysis of reception, audience, media, encoding - decoding
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Magister Ilmu Komunikasi
Depositing User: 1182300008 Erwin Alvian Prastowo
Date Deposited: 17 Jul 2026 06:57
Last Modified: 01 Sep 2026 04:53
URI: http://repository.untag-sby.ac.id/id/eprint/36420

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