Meilinia, Putri Enti (2024) Komunikasi Krisis Dalam Memperbaiki Reputasi Negatif Caddy Golf Surabaya. (Crisis Communication in Repairing Caddy Golf Surabaya's Negative Reputation). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Golf telah lama dikenal sebagai olahraga yang memberikan manfaat kesehatan, bisnis, dan sosial. Namun, profesi caddy di dalamnya sering kali tercoreng oleh stigma negatif yang menggambarkan mereka hanya sebagai pendamping hiburan, yang seringkali dikaitkan dengan citra negatif dan dilecehkan. Penelitian ini bertujuan untuk menggunakan komunikasi krisis guna memperbaiki reputasi caddy dengan mengidentifikasi strategi-strategi efektif yang dapat mengatasi persepsi negatif dan meningkatkan pengakuan terhadap profesionalisme mereka. Fokus utama penelitian ini adalah bagaimana strategi komunikasi krisis dapat mengubah narasi publik tentang caddy, dari sekadar pendamping menjadi mitra krusial dalam permainan golf, sehingga membantu dalam pemahaman yang lebih positif dan inklusif mengenai peran mereka dalam industri golf. Metode yang digunakan dalam penelitian ini adalah menggunakan pendekatan kualitatif, dengan jenis penelitian deskriptif. Penelitian ini akan memfokuskan pada subjek penelitian yang terdiri dari caddy golf yang berpartisipasi dalam permainan golf di Graha Famili Surabaya. Teknik pengumpulan data yang digunakan dalam peneleitian ini adalah observasi, wawancara dan dokumentasi, sedangkan analisis data dalam penelitian ini menggunakan model Miles dan Huberman. Hasil penelitian ini menunjukkan bahwa strategi komunikasi krisis yang berfokus pada reducing the offensiveness, melalui tindakan bolstering dan korektif, efektif dalam memperbaiki reputasi negatif caddy golf. Caddy dan golfer berupaya menyoroti aspek positif profesi dan mengimplementasikan perbaikan seperti standar operasional prosedur yang diperbarui, pendidikan berkelanjutan, dan evaluasi untuk mempertahankan integritas serta kualitas layanan. Pendekatan ini mendukung transparansi, akurasi informasi, dan respons proaktif terhadap isu, yang tidak hanya memperbaiki reputasi dalam jangka pendek tetapi juga membangun fondasi yang lebih kuat untuk kepercayaan publik dan pemahaman yang adil terhadap profesi caddy dalam jangka panjang. Penelitian selanjutnya harus melibatkan lebih banyak pelaku dari konteks yang beragam dan menggunakan metode berbeda, termasuk analisis kuantitatif dan penggunaan media sosial, untuk memperdalam pemahaman tentang strategi komunikasi krisis dalam memperbaiki reputasi caddy. Kata Kunci: Komunikasi Krisis, Reputasi Negatif dan Caddy Golf
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | Komunikasi Krisis, Reputasi Negatif dan Caddy Golf |
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1152000068 Putri Enti Meilinia |
| Date Deposited: | 16 Jul 2026 03:30 |
| Last Modified: | 16 Jul 2026 03:30 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/36391 |
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