PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN FOTO KAYU LUKIS PADA BMRSIGN WALLGALLERY LAMONGAN

Mubarok, Achmad Zacky (2024) PENGARUH KUALITAS PRODUK, PERSEPSI HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN FOTO KAYU LUKIS PADA BMRSIGN WALLGALLERY LAMONGAN. Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

Penelitian ini bertujuan menganalisis Pengaruh Kualitas Produk, Persepsi Harga dan Promosi terhadap Keputusan Pembelian Foto Kayu Lukis pada Bmrsign Wallgallery Lamongan. Metodenya adalah kuantitatif dengan kuesioner sebagai alat pengumpulan data, dianalisis menggunakan IBM SPSS Versi 27. Sampelnya terdiri dari 96 responden konsumen Bmrsign Wallgallery. Uji instrument yang melibatkan uji validitas, reliabilitas. Analisis data yang digunakan yaitu analisis regresi linier berganda, dengan pengujian hipotesis menggunakan uji T, uji F dan koefisien determinasi (

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