Pengaruh Green Advertising, Green Product Dan Social Media Terhadap Keputusan Pembelian Melalui Brand Image Pada Konsumen Starbucks Coffe Surabaya. (The Influence of Green Advertising, Green Products, and Social Media on Purchase Decisions Through Brand Image Among Starbucks Coffee Consumers in Surabaya).

Sariah, Sariah (2024) Pengaruh Green Advertising, Green Product Dan Social Media Terhadap Keputusan Pembelian Melalui Brand Image Pada Konsumen Starbucks Coffe Surabaya. (The Influence of Green Advertising, Green Products, and Social Media on Purchase Decisions Through Brand Image Among Starbucks Coffee Consumers in Surabaya). Masters thesis, Universitas 17 Agustus 1945 Surabaya.

	Text (ABSTRAK) ABSTRAK_pdf.pdf Download (1MB)
	Text (BAB 1) BAB I.pdf Restricted to Repository staff only Download (101kB) | Request a copy
	Text (BAB 2) BAB II.pdf Restricted to Repository staff only Download (150kB) | Request a copy
	Text (BAB 3) BAB III.pdf Restricted to Repository staff only Download (27kB) | Request a copy
	Text (BAB 4) BAB IV.pdf Restricted to Repository staff only Download (135kB) | Request a copy
	Text (BAB 5) BAB V.pdf Restricted to Repository staff only Download (353kB) | Request a copy
	Text (BAB 6) BAB VI.pdf Restricted to Repository staff only Download (111kB) | Request a copy
	Text (LAMPIRAN) Lampiran.pdf Download (530kB)
	Text (LOA JURNAL) LOA IJEC-Sariah.pdf Download (210kB)
	Text (HASIL TURNITIN) TURNITIN.pdf Restricted to Repository staff only Download (2MB) | Request a copy
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_lightbox) lightbox.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_medium) medium.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_preview) preview.jpg Download (0B)
	Other (Thumbnails conversion from text to thumbnail_small) small.jpg Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)
	Other (Generate index codes conversion from text to indexcodes) indexcodes.txt Download (0B)

Abstract

Issues regarding the environment are starting to become one of the main factors of concern for society today. Likewise, the government has taken various steps to deal with environmental problems, such as making policies that state that companies must produce environmentally friendly products. The aim of this research is to determine the influence of Green Advertising, Green Products, Social Media on purchasing decisions via Brand Image among Starbucks Coffee Surabaya consumers. This research uses quantitative methods with primary data sources obtained from distributing questionnaires via Google Forms. The research population is the people of Surabaya who have purchased Starbucks products. The selection of respondents was carried out using a non-probability sampling method with a total of 100 respondents based on the Lemeshow formula calculation. The data analysis method uses descriptive analysis and SEM-PLS analysis. The research results show that the variables Green Advertising, Green Product, Social Media have a positive and significant effect on purchasing decisions via Brand Image for Starbucks Coffee Surabaya consumers.

Item Type:	Thesis (Masters)
Uncontrolled Keywords:	Green Advertising, Green Product, Social Media, Brand Image, Purchasing Decisions
Subjects:	H Social Sciences > HF Commerce
Divisions:	Fakultas Ekonomi dan Bisnis > Magister Manajemen
Depositing User:	1262200041 Sariah Sariah
Date Deposited:	22 Jul 2026 02:56
Last Modified:	22 Jul 2026 02:56
URI:	http://repository.untag-sby.ac.id/id/eprint/34998

Actions (login required)

View Item