Strategi Komunikasi Pemasaran Vije Bakery dalam Membangun Minat Beli Melalui Instagram. (Vije Bakery's Marketing Communication Strategy in Building Interest in Buying Through Instagram).

Pratiwi, Ajeng (2024) Strategi Komunikasi Pemasaran Vije Bakery dalam Membangun Minat Beli Melalui Instagram. (Vije Bakery's Marketing Communication Strategy in Building Interest in Buying Through Instagram). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.

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Abstract

This study is entitled Social Media Engagement Analysis Instagram and Customer Interest Buy Vije Bakery, this study aims to know how to use social media Instagram @vijebakery as a media promotion to increase engagement and interest in purchasing customers Vije bakery, the study uses qualitative method with the theory foundation that through several stages share, manage, optimize, and manage called the concept of the circular model of some by Regina Lutrell. The results of this research showed that Vija Bakery has chosen Instagram as the media promotion on the Instagram account @vijbakery has been very appropriate and use Instagram as a platform to upload information about Vije Bakery (share), to exploit or optimize various features (optimize) Vije bacery has done well, Vijebakery is good enough in setting up (manage) Instagram social media accounts with still seldom sharing content regularly, to (engage) Vija bakery maerbish need to increase the cooperation of various influencers. One of the elements that's missing is managing with a well-filled other ekemen, already able to boost engagement well.

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