Amiq, Mukhammad Bakhruddin (2024) Strategi Komunikasi Pemasaran Produk Sheriz Melalui Media Sosial Tiktok dan Instagram. (Sheriz Product Marketing Communication Strategy Through Social Media Tiktok and Instagram). Undergraduate thesis, Universitas 17 Agustus 1945 Surabaya.
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Abstract
Social media is a form of technological advancement with the presence of changes in old media into new media or new media. Marketing communication strategy can be interpreted as a comprehensive first step in the scope of marketing a product or service. Tiktok and Instagram are some of the social media used as a forum for conducting marketing communication strategies. The object of this research is Sheriz's marketing communication activities through Tiktok and Instagram social media. In this study using Sheriz because of the rapid development in sales by using social media as a strategy in marketing so that researchers are interested in the features used by Sheriz on Tiktok and Instagram. Such as the Tiktok / Instagram Ads Platform feature, Live Streaming, Add Yours, and several other features.
| Item Type: | Thesis (Undergraduate) |
|---|---|
| Uncontrolled Keywords: | new media, instagram, tiktok, marketing communication strategy |
| Subjects: | H Social Sciences > HE Transportation and Communications |
| Divisions: | Fakultas Ilmu Sosial dan Ilmu Politik > Program Studi Ilmu Komunikasi |
| Depositing User: | 1151900326 Mukhammad Bakhruddin Amiq |
| Date Deposited: | 31 Jan 2001 17:35 |
| Last Modified: | 31 Jan 2001 17:35 |
| URI: | http://repository.untag-sby.ac.id/id/eprint/34417 |
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